Buyers will be allowed to return their car or truck within 60 days if they’re not satisfied.
Buy a new General Motors car. Don’t like it? Return it and get your money back.
General Motors, in a bid to appeal to consumers upset about decades of poor quality and the carmaker’s government bailout, is launching an unusual program: money-back guarantees.
Between Sept. 14 and Nov. 30, buyers will be able to return Buick, Cadillac, Chevrolet or GMC products within 60 days if they don’t like them, the automaker announced Thursday.
Such programs are commonplace in other businesses, but not for cars.
For one thing, cars cost, on average, about $25,000 and they lose a lot of value as soon as they leave a dealer lot.
So a money back guarantee will mean thousands of dollars in losses for each returned car — a risk against which GM has purchased insurance.
GM isn’t too worried. Based on its experience with a similar program involving GM’s British Vauxhall brand, GM expects few returns, marketing head Bob Lutz said in a conference call today.
The plan will capitalize on the improvements in GM’s products over the last several years, Lutz said. The guarantee will be in place at least through the end of November.
“I think we can now say our current lineup can bear comparison with any other volume automakers’ products anywhere in the world,” Lutz said.
The new guarantee will be part of a major new marketing push by GM, he said. GM will spend many times what it has in the last few years to market its cars.
“Three years ago, four years ago, five years ago, this would have been a huge risk,” Lutz said.
Over that time, GM’s products have improved to the point that the company now feels it can safely make this offer. GM does have insurance against any potential losses it may take on the program but Lutz said he felt confident that few customers would return their cars.
Tags: businesses, buyers, general motors, money
Cool sites…
[...]we came across a cool site that you might enjoy. Take a look if you want[...]……
Recent Blogroll Additions……
[...]usually posts some very interesting stuff like this. If you’re new to this site[...]……
Great website…
[...]we like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[...]……
Sources…
[...]check below, are some totally unrelated websites to ours, however, they are most trustworthy sources that we use[...]……
Are There More Options In China…
[...]It’s good that individuals nonetheless know a good deal about factor like that. It’s good to know a number of people nonetheless care about this[...]…
Insulating Concrete Forms…
[...]always a large fan of linking to bloggers that I adore but really don’t get a good deal of link adore from[...]…
Luxury Home…
[...]that could be the end of this article. Here you?ll locate some websites that we consider you?ll appreciate, just click the hyperlinks over[...]…
Recommeneded websites…
[...]Here are some of the sites we recommend for our visitors[...]……
Sources…
[...]check below, are some totally unrelated websites to ours, however, they are most trustworthy sources that we use[...]……
The read was interesting, stay in touch……
[...]please visit the sites we follow, including this one, as it represents our picks from the web[...]……
dyson dc24 vacuum…
[...]that will be the end of this report. Here you?ll locate some internet sites that we consider you?ll value, just click the hyperlinks over[...]…
best elliptical for home use…
[...]The information mentioned in the article are a few of the top accessible [...]…
inversion table review…
[...]please take a look at the websites we follow, which includes this a single, as it represents our picks in the web[...]…
garmin heart monitor…
[...]we prefer to honor many other world wide web web pages around the internet, even if they aren?t linked to us, by linking to them. Below are some webpages worth checking out[...]…
Sources…
[...]check below, are some totally unrelated websites to ours, however, they are most trustworthy sources that we use[...]……
Online Article……
[...]The information mentioned in the article are some of the best available [...]……
Superb website…
[...]always a big fan of linking to bloggers that I love but don’t get a lot of link love from[...]……
Karma Dla Psa…
… just look what I found ……
Awesome website…
[...]the time to read or visit the content or sites we have linked to below the[...]……
Sites we Like……
[...] Every once in a while we choose blogs that we read. Listed below are the latest sites that we choose [...]……
Check this out…
[...] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[...]……
Recommeneded websites…
[...]Here are some of the sites we recommend for our visitors[...]……
Check this out…
[...] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[...]……
Cool sites…
[...]we came across a cool site that you might enjoy. Take a look if you want[...]……
[...]always a big fan of linking to bloggers that I love but don’t get a lot of link love from[...]……
[...]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[...]……
Blogs ou should be reading…
[...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]……
Websites you should visit…
[...]below you’ll find the link to some sites that we think you should visit[...]……
asklover…
[...]below you?ll find the link to some sites that we consider you’ll want to visit[...]…
Google…
[...]Here are a number of the web pages we suggest for our visitors[...]…
Awesome website…
[...]the time to read or visit the content or sites we have linked to below the[...]……
[...]always a big fan of linking to bloggers that I love but don’t get a lot of link love from[...]……
[...]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[...]……
Make Yourself More Attractive…
[...]With the right knowledge you can be successful at at many more jobs and making no bad decisions…[...]…
[...]the time to read or visit the content or sites we have linked to below the[...]……
[...]here are some links to sites that we link to because we think they are worth visiting[...]……
maly kozy…
[...]Sites of interest we’ve a link to[...]…
Cool sites…
[...]we came across a cool site that you might enjoy. Take a look if you want[...]……
Sites we Like……
[...] Every once in a while we choose blogs that we read. Listed below are the latest sites that we choose [...]……
Online Article……
[...]The information mentioned in the article are some of the best available [...]……
Great website…
[...]we like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[...]……
Blogs ou should be reading…
[...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]……
Do You Want To Travel India…
[...]This is truly cool. I’ve just had one more idea pop into my mind[...]…