Bass Pro Shops is “what most retailers only fantasize about,” said Ethan Allen CEO Farooq Kathwari when he introduced Bass Pro CEO Johnny Morris at an awards ceremony last year.
But try to get the details of the dream out of Morris, and you’ll find he’s conveniently “gone fishing.”
That may say as much about his love of the sport as it does about his disdain for anything approaching braggadocio. But it still took an army of company assistants and no small amount of arm-twisting to get him to agree to, and follow through on, giving his first national media interview in more than 12 years.
Given the barrage of bad news that’s hit retailers over the last year, it’s hardly surprising that a CEO would want to lie low, especially when he’s selling what many people — other than him — would consider discretionary items. But lying low has been Morris’ position of choice since he started selling fishing lures out of his dad’s liquor store here in 1972.
Morris’ retailing has come a long way: People drive for hours and will even stay overnight to visit one of the chain’s 56 huge stores, which in addition to outdoors merchandise are filled with typically free activities ranging from archery to rock climbing. Several movies and TV shows have been filmed at its stores and, in the past nine months alone, nine couples have gotten married at a Bass Pro Shop. Even so, the firm is feeling the recession’s pain. Hard money training
Tags: CEO, job, merchandise, recession
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